The Campaign.
Coca Cola Iberia launches Battle Of Flavors for the second year in a row. And this time, we have moved to the wonderful 80’s to present Fanta’s new limited edition flavors: Raspberry, Passion Fruit, Pineapple, Watermelon and Lemon.
Watch the spot here.
The Brief.
A social media challenge: How can we continue an ATL campaign in a digital environment for 5 months without losing interest? By generating a unique storytelling and transforming our users into protagonists. To do this, we created exclusive content where users could closely follow-up the evolution of each team. On the other hand, we launched different activations and interactive filters, not only to encourage the battle in social media , but also to offer them a complete experience of training their own beast.
Say Cheese!
To reward participation we decided to take advantage of the nostalgia of the 80’s (where if you liked something it ended up stuck in your class folder or hung on the wall of your room) designing custom cameras for each flavor and decorative stickers.
