Back In the Game

Create content that inspires and ignites football connection, leverages and recognises icons and attracts young audiences. A series of videos that will highlight the story behind different players’ injuries. We aim to show how overcoming an injury is something to be proud as part of player’s story,
as they come back stronger.

Watch all the episodes in FIFA+

The Art of Kintsugi

This form of Japanese art highlights the imperfections of pottery pieces by filling then with gold. We believe that every scar that a player has is a mark that talks about strength, courage and resilience. They should be cover up or hide, we should talk about it and learn from it.