How to connect with teens? Creating a new digital brand identity with a palette of bright colors and entertaining content.

Walking on the fun
side of Fanta.

 

New Instagram Stickers, more colorful and fresher.
Have fun decorating your instagram stories.

 

 

During a week, we transformed the Fanta’s Stories into a quiz.
We managed to increase the bran engagement, being one of the strategic actions where more users participated and interacted.

 

Agency: MRM//McCann
Client: Fanta España

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